Case Study

Athletica Sports Clubl

Athletica is a new company that offers coaching and guided athletic activities to school and childcare facilities. While their subscription-based service is sports-centered, their greater mission is to instill healthy habits in children from a young while teaching them the importance of teamwork and self-confidence. The goal of the site is to effectively communicate the company’s mission while educating the public about its services and creating opportunities for conversion.

Because the company targets very young athletes, the tone of the site is fun and carefree rather than focusing on athletic prowess. The site walks the user through Athletica’s seasonal programs and provides all the information interested parents or school administrators could need before delivering them to the contact form that allows them to bring the program into their school.


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